Sue-Anne Lim

chief of Dentsu Aegis Network Group insights & strategy

Malaysian marketers should target workforce, not just race
Dec 21, 2016
Sue-Anne Lim

Malaysian marketers should target workforce, not ...

Sue-Anne Lim, chief of group insights & strategy at Dentsu Aegis Network Malaysia, says new research shows it's time marketers paid more attention to the blue-collar community.

Austerity spurs innovation
Jul 6, 2015
Sue-Anne Lim

Austerity spurs innovation

Malaysia has seen economic challenges over the past year but while growth is starting to pick up, consumer sentiment lags. Here's three themes to help brands continue to gain ground.

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