Sonal Patel
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Privacy, security, and the internet of things: ...
Legal fragmentation, tough law and rule-making, cyber security and constant scrutiny; Asia’s ever-evolving landscape is a challenge for lawmakers.
Finding digital measurement success, part 2: ...
Too often marketers conflate these two terms. Quantcast's SEA MD disentangles them.
Finding digital measurement success, part 1: ...
Quantcast's SEA MD argues that every metric you look at, every audience you try to reach, and every methodology you use must be evaluated as part of a cohort.
Where does the advertising agency go from here?
Agencies need to lean into platforms that help them—and their clients—understand nuanced audiences and how to use the differences to improve ROI, writes the Southeast Asia MD at Quantcast.
How to find your way in digital measurement
Measurement is flawed, fragmented and potentially misleading for marketers. Quantcast's SEA MD lays out advice for weighing the pros and cons of different approaches, reducing bias and making informed decisions.
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