Malcolm Poynton

Tech AI won’t kill creativity, but it might kill the planet
May 18, 2023
Malcolm Poynton

Tech AI won’t kill creativity, but it might kill ...

A single AI model can emit nearly five times the average lifetime emissions of a car.

How Greenpeace needs to modernise its activism to make itself relevant to new audiences
Oct 22, 2022
Malcolm Poynton

How Greenpeace needs to modernise its activism to ...

On the eve of COP27, are the global eco campaigners in danger of losing their activist edge?

It's time for brands to call time on plastic stunts
Apr 15, 2019
Malcolm Poynton

It's time for brands to call time on plastic stunts

When yet another brand uses the plastic crisis as a PR stunt, they ignore the fact that they are mostly responsible for the state we are in.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

2 Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

Publicis Media dismisses dozens of US employees for violations of return-to-office policy

3 Publicis Media dismisses dozens of US employees for violations of return-to-office policy

6 ways a brand idea can turn into an unforgettable experience

4 6 ways a brand idea can turn into an unforgettable experience

YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

5 YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

Top 10 food brands in Southeast Asia

6 Top 10 food brands in Southeast Asia

Top 10 fashion brands in Southeast Asia

7 Top 10 fashion brands in Southeast Asia

Top agencies abandon Campaign Brief amid growing controversy

8 Top agencies abandon Campaign Brief amid growing controversy

GroupM wins Honor’s global media account, taking over China planning from Publicis

9 GroupM wins Honor’s global media account, taking over China planning from Publicis

Labubu, the art toy craze and why grown-ups can’t get enough

10 Labubu, the art toy craze and why grown-ups can’t get enough