Malcolm Poynton

Tech AI won’t kill creativity, but it might kill the planet
May 18, 2023
Malcolm Poynton

Tech AI won’t kill creativity, but it might kill ...

A single AI model can emit nearly five times the average lifetime emissions of a car.

How Greenpeace needs to modernise its activism to make itself relevant to new audiences
Oct 22, 2022
Malcolm Poynton

How Greenpeace needs to modernise its activism to ...

On the eve of COP27, are the global eco campaigners in danger of losing their activist edge?

It's time for brands to call time on plastic stunts
Apr 15, 2019
Malcolm Poynton

It's time for brands to call time on plastic stunts

When yet another brand uses the plastic crisis as a PR stunt, they ignore the fact that they are mostly responsible for the state we are in.

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