From youth-obsessed campaigns to AI-generated biases against older generations, it's time brands stopped ignoring the untapped potential of ageing audiences, TSLA's Ludovica Damonte opines.
In an era of over hero-fication and overpromises, the art of a more subtle, quieter style of storytelling could be the key to fostering authentic and sincere connections between brands and consumers, shares Ludovica Damonte of The Secret Little Agency.