Julian Chow
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Aug 19, 2016
Jobs to be done: A useful new methodology
Thinking of the job your customer wants your product to do is a simple but powerful methodology, writes Julian Chow of Text 100.
Apr 29, 2016
The full-stack marketer mindset
Amid much discussion of skill sets, we don't hear much about the marketer's mindset. But a few adjustments to the latter can make a big difference, writes Julian Chow.
Feb 17, 2015
IDEA: A framework for content development
Creating content is easy. Creating effective content is not. Julian Chow of Text100 Singapore posits a 4-step methodology to help.
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