Jeraldine Phneah

How brands can cope with a 24% increase in social-media ad costs
Aug 30, 2017
Jeraldine Phneah

How brands can cope with a 24% increase in ...

Making the most of Facebook investments is getting more difficult. Jeraldine Phneah of Socialbakers prescribes knowing your audience and working toward repeat engagement.

Don't over-boost your social posts
Nov 25, 2016
Jeraldine Phneah

Don't over-boost your social posts

How brands can dramatically reduce their CPC and CPM.

5 secrets of creating shareable content
Sep 30, 2016
Jeraldine Phneah

5 secrets of creating shareable content

Facebook has made it hard, but brands shouldn't give up on organic content strategy. Jeraldine Phneah of Socialbakers offers some advice and examples.

Why smart marketers don’t rely on Google for research
Jan 29, 2015
Jeraldine Phneah

Why smart marketers don’t rely on Google for research

Euromonitor's Jeraldine Phneah offers six benefits market-research vendors can provide that search engines cannot.

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