Jennifer Zhuang
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‘Problematic’ JD Finance ad causes netizen uproar
JD Finance's promotional film on Douyin mocks a lower-income airline passenger while targeting such consumers for its loan service.
Here's why ‘Princess style’ is all the rage with ...
As debates over womanhood become increasingly heated, many Gen Zers are reinterpreting what it means to be a powerful woman while embracing femininity.
Will virtual livestreamers replace humans in China?
Originating in Japan, the virtual idol trend is spilling over to mainstream livestreaming sites like Douyin and Taobao Live.
Decoding professional user-generated content on Douyin
One of Douyin’s hottest influencers, @Maoguangguang, is proving that PUGC, or “professional user-generated content,” is profitable. Here’s what brands interested in capitalizing need to know.
Gucci, Prada and more struggle on Douyin
As global luxury brands launch on new social platforms, like Douyin, the importance of creating a winning brand strategy for each new platform is a must.
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