Gavin Lai

Don't blame short attention spans for unengaging content
Jul 7, 2019
Gavin Lai

Don't blame short attention spans for unengaging ...

FWD Insurance's Gavin Lai says if more brands simplified their content, made it clear, relatable and trustworthy, they wouldn't need to worry about millennials' supposed fickleness.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Chinese brands are aggressively expanding in Indonesia

1 Why Chinese brands are aggressively expanding in Indonesia

'All polish, no punch': Adland reacts to Jaguar’s rebrand

2 'All polish, no punch': Adland reacts to Jaguar’s rebrand

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

3 Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

Jaguar defends rebrand amid ‘vile hatred’ online

4 Jaguar defends rebrand amid ‘vile hatred’ online

Top 10 car brands in Southeast Asia

5 Top 10 car brands in Southeast Asia

Labubu, the art toy craze and why grown-ups can’t get enough

6 Labubu, the art toy craze and why grown-ups can’t get enough

Tributes for Lisa Ronson, beloved wife, mother and CMO

7 Tributes for Lisa Ronson, beloved wife, mother and CMO

Why Gut’s Singapore office means so much to the challenger agency

8 Why Gut’s Singapore office means so much to the challenger agency

Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

9 Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

Top 10 food brands in Southeast Asia

10 Top 10 food brands in Southeast Asia