Gareth Ellen
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Sep 26, 2017
The mobile rainmaker
Massive one-day ecommerce events present several dangers, but marketers can leverage them intelligently to reap year-round returns.
May 10, 2017
Analysing JD.com's moves into retail space
The online retailer's aggressive plans suggest that an omnichannel shopper experience isn't possible without a physical footprint.
Nov 17, 2016
O2O: An opportunity or a distraction for brand ...
The Singles Day hype makes many marketers eager to jump into O2O. Gareth Ellen of Geometry Global offers some notes of caution and some advice.
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