Craig Badings

OPINION: Thought-leading content is the Trojan horse for B2B sales
Sep 25, 2012
Craig Badings

OPINION: Thought-leading content is the Trojan ...

The ability to provide through leadership increasingly sets winning brands apart from their competitors, but, explains Craig Badings, director at Cannings Corporate Communications, there's a difference between thought-leading content and mere content.

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