Christopher Campbell

Corporate crisis: The new PR norm in China
Nov 2, 2022
Christopher Campbell

Corporate crisis: The new PR norm in China

The sphere and influence of PR has grown to become essential in China, where brands are just one crisis away from losing Gen Z, their stakeholders, credibility and reputation, says Hylink's strategy director.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

1 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Top exits and entrances of 2024

2 Top exits and entrances of 2024

Omnicom-IPG billings worth $2.7 billion in China: Ebiquity

3 Omnicom-IPG billings hit $2.7 billion in China: Ebiquity

Vanilla Ice is ice cold in hilarious beer campaign

4 Vanilla Ice is ice cold in hilarious beer campaign

Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'

5 Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

6 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

'Yapping Paper' turns Christmas gifts into a cause for paws

7 'Yapping Paper' turns Christmas gifts into a cause for paws

Google VP shares how brands can turn YT viewers into shoppers with new e-commerce tools in SEA

8 Google VP shares how brands can turn YT viewers into shoppers with new e-commerce tools in SEA

EssenceMediacom's Nick Lawson to leave after 33 years

9 EssenceMediacom's Nick Lawson to leave after 33 years

The best Christmas ads of 2024 are here

10 Unwrapping the best Christmas ads of 2024