Alfie Spencer
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Feb 12, 2015
Why bother to understand culture?
'Cultural Radar' is a new weekly series that will explore a great range of cultural currents in Asia. In this inaugural piece, Alfie Spencer, a semiotics specialist with Flamingo, sets the stage by explaining why adopting a cultural perspective is essential for effective brand-building.
Nov 12, 2014
Civic brands
What does brand-building have in common with actual building? More than you might think, according to Flamingo's Alfie Spencer.
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