Unilever appoints Euro RSCG as first global digital roster agency

This marks a major shift for Unilever as it positions its global brands further into the digital landscape.

Besides Euro RSCG, joining Unilever’s select group are Publicis Group’s Razorfish and independent agencies AKQA and Lean Mean Fighting Machine. 

“After many months of showcasing exactly why Euro RSCG 4D Worldwide is a leader in the digital and social media space, we’ve been named to Unilever’s global digital roster. We’re excited to begin work on a number of their brands in 2010,” said Matt Atkinson, global CEO of Euro RSCG 4D, who spearheaded the initiative.

A press statement from the agency claims that "the agency is a significant force in the digital media advertising space and social media strategies."

In the recent months Euro RSCG has won accounts like IBM Digital, Credit Suisse, Dulux and Jacobs Creeks.