SINGAPORE - SingTel has launched a pay-TV service, creating competition in a market that to date has been dominated by one operator, StarHub.
The announcement, which ends months of speculation, was made at a press briefing this afternoon. The service - called Mio TV - will include an IPTV offering.
A number of media partners are lined up, among them BBC’s Global Channels Asia-Pacific, which has chosen Singapore as the debut market for three new channels: BBC Lifestyle, BBC Knowledge and CBeebies.
An advertising campaign, created by Y&R, will break this month to support the launch.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.
Ogilvy and UM win global network of the year awards for creative and media respectively, while Special agency in New Zealand earns Asia-Pacific network of the year.
.png&h=268&w=401&q=100&v=20250320&c=1)
Apple’s new Japan campaign tells the real-life story of a heavy metal fan whose Apple Watch alerts help detect a life-threatening heart condition just in time.
A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
