SINGAPORE - SingTel has launched a pay-TV service, creating competition in a market that to date has been dominated by one operator, StarHub.
The announcement, which ends months of speculation, was made at a press briefing this afternoon. The service - called Mio TV - will include an IPTV offering.
A number of media partners are lined up, among them BBC’s Global Channels Asia-Pacific, which has chosen Singapore as the debut market for three new channels: BBC Lifestyle, BBC Knowledge and CBeebies.
An advertising campaign, created by Y&R, will break this month to support the launch.
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