Staff Reporters
Jan 17, 2011

NTUC Club appoints Qais Consulting for Downtown East’s digital business

SINGAPORE – NTUC Club, parent company of theme park Downtown East, has appointed Qais Consulting to develop its social media strategy

Downtown East to launch new site and social media strategy
Downtown East to launch new site and social media strategy

To strengthen its position as a leisure and lifestyle destination, Downtown East has appointed Qais Consulting to develop its new website and social media strategy.

"Through our new website and using social media, we hope that patrons will know the variety of choices they have at Downtown East; from theme parks, to events, shopping and restaurants. Qais presented a compelling proposition of making this a reality and we are happy to have selected them through our pitch process,” said Yeoh Phee Suan, director of marketing and communications, NTUC Club.

“Downtown East is a leisure and lifestyle destination for Singaporeans and visitors – a place that has something for everyone. We are excited to be part of the creation of a marketing strategy that depicts this vibrancy," said Tripti Lochan, CEO of Qais Consulting.

Related Articles

Just Published

1 day ago

Agency Report Card 2024: Ogilvy

Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.

1 day ago

Campaign Global Agency of the Year Awards 2024: ...

Ogilvy and UM win global network of the year awards for creative and media respectively, while Special agency in New Zealand earns Asia-Pacific network of the year.

1 day ago

Apple Watch’s heart story strikes a chord in Japan

Apple’s new Japan campaign tells the real-life story of a heavy metal fan whose Apple Watch alerts help detect a life-threatening heart condition just in time.

1 day ago

2025 Cannes Contenders: RGA creatives weigh in

A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.