The site has replaced its previous Hong Kong domain (www.atnext.com) and Taiwan site (www.1-apple.com).
The new website contains both the Hong Kong and Taiwan sites with localised content, improved user interface, navigational tools and better overall branding, as users are more familiar with the Apple Daily brand name.
According to Nielsen, in February 2009, Next Media’s Hong Kong and Taiwanese websites had three million and 2.5 million monthly unique visitors, respectively, mostly between the ages of 25 and 45, and university-educated white-collar workers.
“In phase two of our revamp in August, we will have an enhanced CRM system to restructure the user profile data matrix, allowing advertisers to do more targeted advertising campaigns, more enhanced community tools like open ID, video content and optimised accessibility for users,” said Sam Hui, general manager, Next Media Interactive, Hong Kong and Taiwan.
Current advertisers on the revamped website include Smart car, Cathay Pacific and Clinique, among others.
The new website contains both the Hong Kong and Taiwan sites with localised content, improved user interface, navigational tools and better overall branding, as users are more familiar with the Apple Daily brand name.
According to Nielsen, in February 2009, Next Media’s Hong Kong and Taiwanese websites had three million and 2.5 million monthly unique visitors, respectively, mostly between the ages of 25 and 45, and university-educated white-collar workers.
“In phase two of our revamp in August, we will have an enhanced CRM system to restructure the user profile data matrix, allowing advertisers to do more targeted advertising campaigns, more enhanced community tools like open ID, video content and optimised accessibility for users,” said Sam Hui, general manager, Next Media Interactive, Hong Kong and Taiwan.
Current advertisers on the revamped website include Smart car, Cathay Pacific and Clinique, among others.
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