Rhandell Rubio
May 18, 2011

MSD selects Tonic for hair loss awareness campaign

SINGAPORE - Merck Sharp & Dohme (MSD) has appointed Tonic Life Communications Singapore to carry out its year-long male pattern hair loss campaign.

MSD picks Tonic for its campaign
MSD picks Tonic for its campaign

With the appointment, healthcare-focused PR agency Tonic Life Communications will be tasked to encourage men experiencing hair loss to consult a doctor.

Rae Chew, managing director at Tonic Life Communications Singapore, noted that male pattern hair loss is a common problem and research has shown men are spending on various methods of treating hair loss instead of seeing a doctor.

She adds that the campaign would involve working with medical institutions and other important stakeholders to create awareness among men with hair loss to consult a doctor.

“Tonic is our preferred PR partner because they are experienced in developing campaigns that create awareness and encouraging people in need to see a doctor. They have demonstrated a thorough understanding of male pattern hair loss as a medical condition, and impressed us with their extensive contacts among physicians and the media. We are excited to start rolling out the Male Pattern Hair Loss awareness campaign as soon as possible,” explained Simon Loh, product manager of MSD Singapore.

Related Articles

Just Published

18 hours ago

Why Thailand is a shining example of LGBTQIA+ brand ...

In a year marked by global uncertainty for LGBTQIA+ rights, Thailand’s vibrant Pride celebrations and evolving brand partnerships offer a blueprint for authentic inclusion in Asia.

19 hours ago

Under Armour appoints OMD as media AOR in APAC

The $40 million APAC media win consolidates the agency's global partnership with Under Armour, adding to its existing remits in North America and the EMEA.

19 hours ago

2025 Cannes Contenders: David Guerrero handpicks ...

Kicking off this year’s Cannes Contenders series is a selection from David Guerrero, creative chairman of BBDO Guerrero.

20 hours ago

Meta aims to fully automate ad creation with AI by 2026

The parent company of Facebook and Instagram plans to let advertisers generate complete, AI-crafted ads with just a product image and budget, automating the entire campaign process across its platforms.