Leo Burnett, Arc Worldwide Manila hires chief digital officer

Peña joins from Globe Telecom’s consumer marketing group where he was head of digital marketing.

Raymond Arrastia, Leo Burnett Manila group managing director, said, “Digital is an important growth driver for Leo Burnett/ Arc. The appointment of Pao is a significant boost to our efforts to build our digital capabilities. With his track record for success in developing digital marketing strategies, we are confident that Pao can provide the right solutions to meet the requirements of engaging consumers in this digital era.”

On Pena’s appointment, Neil Hudspeth, Leo Burnett and Arc Asia-Pacific regional digital director, said, “Pao’s extensive and solid experience in social marketing is critical as we continue to strengthen our competencies in this discipline.”

Peña is currently a director of the Integrated and Mobile Marketing Association of the Philippines. He was previously head of marketing at Vietnamese portal Zing.vn, business unit director at Level Up Games and product manager at Samsung Mobile. He graduated with a bachelor of arts in humanities at the University of Asia and the Pacific where he also holds a professional certificate in integrated marketing communications.