As a strategic communications company, Rice is also looking to strengthen its portfolio in APAC. The partnership of InMobi and Rice will look to extend presence in Malaysia, India and Australia this coming year.
Emmanuel Allix, VP and MD of APAC at InMobi, said: “InMobi is focused on increasing our visibility and stakeholder outreach in the region. This requires a communications partner that knows the industry and can support us in multiple markets, while contributing to our growth.”
“InMobi is an Asian firm with a strong foothold in this region and we are excited to be working with them as they continue to grow and establish their leadership within this space,” says Sonya Madeira, managing partner at Rice.
InMobi and Rice Communications teams to extend reach in Asia
ASIA-PACIFIC – InMobi, the largest mobile ad network in Asia, is aiming to reinforce communications requirements in the region by partnering with Singapore-based Rice Communications.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Former Dentsu China CEO Deric Wong joins EternityX
EXCLUSIVE: The media agency veteran who left Dentsu China to start a consulting firm will oversee the global expansion at the Hong Kong-headquartered martech company.
Top 10 travel brands in Southeast Asia
Vietnam Airlines soars above the competition, claiming the title of Southeast Asia’s top travel brand in 2024. Explore Campaign’s exclusive insights from its research with Milieu Insight.
Apple’s latest campaign celebrates innovation in ...
Known as ‘circles', the student-led teams push boundaries in fields including hybrid rocket engineering, stop-motion animation, game development and sports analytics.
Ahead of Trump's second-term, Meta to scrap fact ...
Traditional fact-checking will make way for X-inspired "community notes." This drastic overhaul signals a major shift in content moderation as the tech giant appears to appease the incoming Trump administration.