HappyFresh hires Performics Singapore

Online grocery story HappyFresh appointed Performics Singapore as its search engine optimisation agency across all its Asia-Pacific markets: Indonesia, Malaysia and Thailand.

Following a competitive pitch, Performics is tasked with building HappyFresh’s SEO and app store optimisation strategies in line with the brand’s APAC growth plans. Founded in 2014, HappyFresh partners with supermarkets to deliver groceries to consumers through its website and mobile app.

Vivian Yeo, Performics Singapore general manager, said: “HappyFresh is built on a culture of innovation with consumer-centricity at its core. We’re excited to be partnering on this growth journey.”