Arati Rao
Nov 9, 2011

Euro's Ashok Lalla switches to Mindshare South Asia

MUMBAI - Mindshare has appointed Ashok Lalla as leader, digital for the agency in South Asia. Lalla will report to Ravi Rao, leader, Mindshare South Asia.

Ashok Lalla
Ashok Lalla

Lalla brings over 18 years of agency and client business experience on brands that cut across the spectrum. He makes the move from Euro RSCG, where he was president – digital, and worked with several blue-chip clients including Unilever and IBM. Earlier, Lalla was director of internet marketing at Taj Hotels where he led worldwide digital and e-commerce strategy for the hotel chain for nine years.

Commenting on the move, R Gowthaman, leader, Mindshare South Asia, said, “Ashok Lalla joins Mindshare at a time when our digital businesses is well-poised to grow, not only on the basic services, but also across search, social, mobile, creative and performance marketing. We are delighted to have him on board to take Mindshare to greater heights in the digital marketing space.”

Lalla said, “I am excited to join Mindshare, an agency with a mouthwatering array of clients, a great digital team and a fantastic track record of doing breakthrough digital work. I look forward to taking digital to the next level for our clients, and growing our team into an even stronger unit that does even more spectacular digital work, and sets new industry benchmarks.”

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Should PR firms be using DeepSeek?

Dynamo PR's Peter Bowles test runs rival AI platforms to see which works better for PR.

21 hours ago

DeepSeek: Accelerating the path towards AI ...

While DeepSeek's innovations won't directly impact marketers in the near-term, its ripple effects on AI development will greatly accelerate the permeation across the industry over time, writes Vincent Niou.

22 hours ago

Japan Airlines campaign ropes in Liverpool football ...

Created by Jellyfish, the campaign is focused on key markets including Singapore and Thailand.

22 hours ago

'Local with full autonomy': Ogilvy global leaders ...

In an exclusive interview with Campaign Asia during their recent trip to China, Ogilvy's global CEO Devika Bulchandani and creative chief Liz Taylor discuss their vision in the region, the changing face of creativity, and the reality of being a female leadership duo.