Staff Reporters
Feb 2, 2024

Disney reaches agreement to sell 60% in India unit to Viacom18

Expected to close by February-end, the evaluation of the deal is significantly lower than Disney's 2019 acquisition value.

Photo: AP
Photo: AP
Viacom18 has reached an agreement to acquire a significant 60% stake in Disney's India enterprise, valued at around $3.9 billion. Last year, the Wall Street Journal disclosed Disney's exploration of strategic avenues for Star in India, including joint ventures or sales. 
 
Following speculation of Reliance Industries' interest, Viacom18, under Asia's biggest tycoon Mukesh Ambani's Reliance, has now clinched the deal and signed a memorandum of understanding in late December 2023 to merge its India business with Viacom18. The deal is expected to finalise by February-end.
 
This agreement sees Disney retaining 40% ownership, while Reliance and Bodhi Tree Systems, a venture by James Murdoch and former Disney India head Uday Shankar, hold 51% and 9%, respectively. 
 
Viacom18 will set to shell out around $1.5 billion in cash along with equity for its stake. Disney's India holdings encompass Star India networks, Hotstar streaming, and a stake in Tata Sky.
 
The deal, slated for February closure, underscores the challenge of navigating India's diverse market of 1.4 billion people. It also reunites the brand with the two executives who built it. Murdoch and Shankar will come together on a venture they nurtured over the years, with Bodhi Tree having invested over $500 million in Viacom18.
 
Source:
Campaign Asia

Related Articles

Just Published

16 hours ago

Google cuts 200 jobs in a core business unit

The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.

17 hours ago

Why sports marketing should lean into intimate, ...

In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.

17 hours ago

Is AI financially beneficial for agencies?

AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.

18 hours ago

How Want Want cracked Japan’s competitive confection...

Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.