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Do businesses need a wholesale change in their models, products and services, or should they continue down the tried and tested organic evolution path? Eight leading APAC marketers came together to discuss digital transformation and the right tactics for their brands at an exclusive roundtable event organised last week by Campaign Asia-Pacific and SapientNitro.
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Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.
Ogilvy and UM win global network of the year awards for creative and media respectively, while Special agency in New Zealand earns Asia-Pacific network of the year.
Apple’s new Japan campaign tells the real-life story of a heavy metal fan whose Apple Watch alerts help detect a life-threatening heart condition just in time.
A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.