Over the past few months, we conducted an exhaustive creative agency RFP (request for proposal) process; this was in fact the second time this process was run this year, in the interest of appointing the right partner in a highly competitive and fast-changing marketplace.
Five international agencies were invited to participate in this process. These included the incumbents Naga DDB and TBWA, together with Grey, McCann-Erickson and Havas.
After weeks of deliberation, we are pleased to announce that Naga DDB has emerged as the preferred agency for DiGi, and will be retained as the agency on record. Havas will also be included into the roster, for corporate brand duties.
We thank all the agencies who participated in this process for their extremely high quality work, and for their patience. In this same vein, we congratulate Naga and Havas for their win.
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