DiGi selects NagaDDB and Havas as creative agencies on record

Following the completion of a robust, organisation-wide transformation programme, DiGi embarked on a process to select the right creative agency to work with us in developing our brand through our next phase of our growth, and as we move deeper into executing on our mission to deliver Internet For All.

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DiGi selects NagaDDB and Havas as creative agencies on record

Over the past few months, we conducted an exhaustive creative agency RFP (request for proposal) process; this was in fact the second time this process was run this year, in the interest of appointing the right partner in a highly competitive and fast-changing marketplace.

Five international agencies were invited to participate in this process. These included the incumbents Naga DDB and TBWA, together with Grey, McCann-Erickson and Havas.

After weeks of deliberation, we are pleased to announce that Naga DDB has emerged as the preferred agency for DiGi, and will be retained as the agency on record. Havas will also be included into the roster, for corporate brand duties.

We thank all the agencies who participated in this process for their extremely high quality work, and for their patience. In this same vein, we congratulate Naga and Havas for their win.

Source:

BBC Press Release