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Feb 17, 2012
BBH offers game developers a taste of the Chupa Chups action
ASIA-PACIFIC - BBH, global agency of record for Perfetti Van Melle lollipop brand Chupa Chups, is set to launch what it's calling a new business model for the industry, in which it gives game developers seed money and the brand's intellectual property in exchange for a cut of the revenue from any games they develop.
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