Ad Nut
Mar 3, 2016

BBDO invites all to confront 'confidence gap' for International Women's Day

From Singapore: ‘Confront The Confidence Gap’ for International Woman’s Day by BBDO Asia

BBDO invites all to confront 'confidence gap' for International Women's Day

For International Woman’s Day on 8 March, BBDO and Promixity Singapore are taking the Confidence Gap head-on by sparking a conversation for everyone to #ConfrontTheConfidenceGap.

The Confidence Gap—the habit of doubting one's ability and competence, despite evidence that suggests the opposite—affects nearly everyone, men and women alike at some point in their career, yet tends to go under the radar.

BBDO Asia hopes this conversation and debate can help people realise their potential. 

To kick off the conversation, senior female clients from the BBDO Asia client portfolio, including P&G, Fonterra, Visa, HP and J&J, were filmed sharing their personal experiences and advice for confronting the confidence gap.

This short film, along with additional content from internal agency members, audience polls and an opinion piece, will be housed on a Tumblr site as well as distributed through Facebook and BBDO channels.

Ad Nut enjoyed the video, as it offered a peek into often-unexpressed hesitations around the challenges faced in life, told from the perspectives of these highly accomplished women.

Ad Nut also approves of how the message of the video strived to be inclusive—acknowledging that the confidence gap, while prevalent in women, also affects men—as Ad Nut has always been a bit wary of the women-only-stay-out approach to awareness campaigns.

Ad Nut hopes humans put more thought into how they can deal with the confidence gap and more importantly, start talking to each other about it.

 

Source:
Campaign Asia

Related Articles

Just Published

16 hours ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

16 hours ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

17 hours ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

17 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.