yao ming
Addiction Advertising wins pitch for China Life Insurance Singapore’s branding debut
SINGAPORE - China Life Insurance Singapore has appointed Addiction Advertising to launch its inaugural brand campaign in the market.
China’s sports heroes: Tired, retired, but still getting hired
The Chinese sports system focuses all its efforts on an elite minority instead of encouraging a broad sporting culture. It’s short-sighted and defines success much too narrowly. Brands are making the same mistakes, writes Sam Gaskin of Flamingo.
Yao Ming still most engaging Chinese celebrity : R3
BEIJING – Yao Ming remains China’s most popular celebrity, closely followed by hurdler Liu Xiang and Jackie Chan, according to Enspire, a study by marketing consultancy R3.
NBA star Yao Ming partners with Monster Cable to launch Yao Monster
BEIJING – Monster Cable, a consumer audio and video cable brand in the US, has launched electronics and lifestyle products brand Yao Monster with Houston Rockets basketball star Yao Ming.
Yao Ming to push anti-smoking message in China
BEIJING - The Chinese Government has enlisted Yao Ming to act as a spokesperson for a new nationwide anti-smoking drive.
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