wom
Sep 27, 2013
Ogilvy’s Mahesh Neelakantan joins Advocacy as Malaysia lead, Kenny Loh heading Geometry
KUALA LUMPUR – Mahesh Neelakantan, MD of OgilvyAction Malaysia has left the agency to head the newly established Malaysian office of word-of-mouth agency Advocacy.
Nov 30, 2011
CASE STUDY: How Rexona broke the relevance barrier in China
When Rexona China learned that mainland women simply didn't feel the need for deodorant the brand worked with word-of-mouth marketing company Wildfire to generate interest through peer-to-peer recommendation.
Jul 6, 2011
Reckitt Benckiser appoints Advocacy to build WOM strategy
SHANGHAI – Reckitt Benckiser has aligned with Advocacy, a Shanghai-based word-of-mouth (WOM) marketing agency, to develop campaigns for household and personal care brands Dettol and Veet.
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