where flavour is king

Johnnie Walker's ‘Where flavour is king’ targets whisky connoisseurs and party animals
Nov 28, 2012
Benjamin Li

Johnnie Walker's ‘Where flavour is king’ targets whisky connoisseurs and party animals

HONG KONG - To enhance local whisky lovers’ appreciation of Johnnie Walker’s blended whisky products, the brand is bringing its new global marketing platform, ‘Where flavour is king’, to Hong Kong.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Chinese brands are aggressively expanding in Indonesia

1 Why Chinese brands are aggressively expanding in Indonesia

Top 10 car brands in Southeast Asia

2 Top 10 car brands in Southeast Asia

Tributes for Lisa Ronson, beloved wife, mother and CMO

3 Tributes for Lisa Ronson, beloved wife, mother and CMO

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

Jaguar defends rebrand amid ‘vile hatred’ online

5 Jaguar defends rebrand amid ‘vile hatred’ online

'All polish, no punch': Adland reacts to Jaguar’s rebrand

6 'All polish, no punch': Adland reacts to Jaguar’s rebrand

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

7 Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds

The best Christmas ads of 2024 are here

8 Unwrapping the best Christmas ads of 2024

Publicis' Unilever win solidifies its strength in APAC media rankings

9 Publicis' Unilever win solidifies its strength in APAC media rankings

Top 10 food brands in Southeast Asia

10 Top 10 food brands in Southeast Asia