vivien xu

Optimedia Shanghai signs as Lee Kum Kee's China media agency
Feb 16, 2011
Benjamin Li

Optimedia Shanghai signs as Lee Kum Kee's China media agency

SHANGHAI - Century-old Hong Kong-based sauce company Lee Kum Kee (China) has handed its media account to Optimedia Shanghai, following a three-way pitch in Shanghai during November that also included Maxus and the incumbent agency Carat.

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