vikas gulati
Mobile ad-blocking has invaded Asia and it's here to stay
Digital practitioners in Asia corroborate the findings of new research showing the region accounts for 93 percent of ad-blocking browser usage.
As mobile ecosystem comes together, Opera Mediaworks seeks to plug the gaps
SINGAPORE - Most people “expect magic” when it comes to mobile marketing, and while it’s starting to come together, it’s not quite there yet, according to Vikas Gulati, Opera Mediaworks’ managing director for Asia.
Mobile marketing juggernaut: Ride it or get run over
Mobile marketing is the future. Here are three principles of using it effectively.
OPINION: 10 commandments of mobile marketing
As mobile rapidly transforms the media landscape, brands have to quickly learn how to deliver superior brand experiences. Vikas Gulati, Southeast Asia vice-president with Vserv.mobi, delivers 10 imperatives for doing so.
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