valerie cheng
Valerie Madon returns to agency world with Havas
The former Facebook and JWT creative takes a dual role as CCO for Southeast Asia and creative lead on GSK.
JWT hires one to replace two lost to Facebook Creative Shop
SINGAPORE - J. Walter Thompson (JWT) has announced the appointment of Marco Versolato to the dual role of chief creative officer of its Singapore office and global ECD for Lux.
JWT's Valerie Cheng moves to Facebook, Victor Ng steps up
SINGAPORE - Valerie Cheng, CCO of J. Walter Thompson Singapore will be moving on to a new role at Facebook, as head of Creative Shop for Southeast Asia, in mid-February.
Men without women don’t make for good marketing: JWT
SPIKES ASIA - When male creatives try out female beauty products because they have no female peers with whom to discuss the feelings of actual women, the industry has a problem.
Be discontented and go beyond the brief: JWT's Valerie Cheng
CREATIVE INTERVIEW: JWT Singapore’s CCO Valerie Cheng believes that the most effective creative work should result in sustainable and scalable business solutions for clients.
Critics pan Subway’s satirical campaign
SINGAPORE - Subway Singapore’s attempt to promote its SG$5 combos using a stereotypical character with an exaggerated local accent has backfired, according to industry veterans.
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