vaio

Sony launches US$11.2 million Bollywood campaign for Vaio
Sep 15, 2011
David Seidler

Sony launches US$11.2 million Bollywood campaign for Vaio

NEW DELHI - Sony India has launched a US$11.2 million advertising campaign for its Vaio laptop range in an effort to bolster market share in the tech-hungry subcontinent.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Chinese brands are aggressively expanding in Indonesia

1 Why Chinese brands are aggressively expanding in Indonesia

Top 10 car brands in Southeast Asia

2 Top 10 car brands in Southeast Asia

Tributes for Lisa Ronson, beloved wife, mother and CMO

3 Tributes for Lisa Ronson, beloved wife, mother and CMO

'All polish, no punch': Adland reacts to Jaguar’s rebrand

4 'All polish, no punch': Adland reacts to Jaguar’s rebrand

Jaguar defends rebrand amid ‘vile hatred’ online

5 Jaguar defends rebrand amid ‘vile hatred’ online

Publicis' Unilever win solidifies its strength in APAC media rankings

6 Publicis' Unilever win solidifies its strength in APAC media rankings

Labubu, the art toy craze and why grown-ups can’t get enough

7 Labubu, the art toy craze and why grown-ups can’t get enough

Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

8 Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

Top 10 food brands in Southeast Asia

9 Top 10 food brands in Southeast Asia

Agency of the Year 2024: Shortlists announced

10 Agency of the Year 2024: Shortlists announced