v12
Feb 14, 2018
It's 2018. Stop talking about 'emerging markets'
Ogilvy's APAC Co-CEO argues the world's fastest-growing economies deserve more respect and will command more attention.
Oct 13, 2016
A new growth market strategy that you can put in place tomorrow
When approaching unfamiliar markets, companies need to accept that it's ultimately the consumer who defines their brand, says Ogilvy's Naoko Ito.
Jul 26, 2016
What Ogilvy’s ‘V12’ means for Japan
In this Q&A, Kent Wertime, former president of Ogilvy Japan and now co-CEO of Asia-Pacific, interprets a recent report on new global growth markets from a local perspective.
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