us election 2024
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Trump’s victory isn’t just America’s crisis—it’s a global marketing lesson we ignore at our own peril
Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.
Woolley Marketing: Is the path for media going backwards or forward?
This month, Darren Woolley tackles the harsh reality of today’s media landscape: Fight a losing battle for transparency or outsmart the competition in a system rigged by tech giants?
What brands can learn from Kamala Harris about going viral
As marketers struggle to navigate the right moment to latch onto online trends, they can look to Harris and her team as a blueprint.
17 business leaders react to Trump assassination attempt
CEOs rushed to social media to condemn the shooting after staying quiet about politics for most of this election cycle.
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