uncle bens

The cult of the brand
Sep 25, 2020
Matthew Miller

The cult of the brand

OPINION: Faced with public outcry about their logos and imagery, brands often drag their feet to a degree that seems irrational—especially if they actually do care about diversity and inclusion.

Mars rebrands Uncle Ben's to remove 'inequities' associated with rice product
Sep 24, 2020
Jessica Goodfellow

Mars rebrands Uncle Ben's to remove 'inequities' associated with rice product

Line of rice products to be rebranded as Ben's Original from 2021.

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