ultra

How Mercedes-Benz is steering toward younger buyers
Aug 2, 2017
Rick Boost

How Mercedes-Benz is steering toward younger buyers

Campaign hit the road during the automaker's recent Ultra Singapore sponsorship activation, with questions about marketing to aspirational millennials.

Unilever launches proprietary trading desk Ultra with Mindshare in ASEAN
Feb 29, 2016
Gabey Goh

Unilever launches proprietary trading desk Ultra with Mindshare in ASEAN

SINGAPORE - Expanding on a pilot programme, Unilever has launched its proprietary programmatic trading desk, 'Ultra' (for Unilever trading desk), in Singapore in partnership with Mindshare.

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