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Tracking down the world’s super rich: Wealth-X
Mar 26, 2015
Emily Tan

Tracking down the world’s super rich: Wealth-X

HONG KONG – Selling to the world’s ultra-high-net-worth individuals (those whose assets total at least US$30 million) is a class of marketing unto itself. While the marketer has a chance of knowing who the ideal customer is—in great detail—the real problem is access.

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