top 1000 brands 2019
Economic hurdles push Japanese consumers to save, not spend
There are plenty of reasons to worry — consumer confidence is down, the economy is more shaky than it has been — but Japanese consumers are loyal, and the 2020 Olympics may perk things up.
Japan's top 100 brands: Meiji, Suntory, Kao gain favour at home
Subtle changes in the top 10 reflect the power of premium and responsible positioning.
Japan's top local brands: Legacy and innovation sustain Toyota, Sony and Panasonic
The automotive giant’s ‘mobility’ proposition seems to have been well received.
Multinationals struggle to localise in Japan
The adage that people want to see themselves in a piece of advertising isn’t necessarily true, but they do need to be able to relate to it.
Competition narrows between ride-sharing brands
With Uber largely out of the picture, attention falls on two Southeast Asian success stories.
Local couriers stand up to global players
FedEx dominates regionally, but not in the biggest individual markets.
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