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Budweiser begins largest-ever China campaign with Michael Jackson, Rihanna, Jay Z
CHINA - Budweiser is unveiling today the brand’s biggest-ever China campaign, which highlights the brand's long-standing support of live music and involves Jay Z, Rihanna and the Cirque du Soleil show, "Michael Jackson The Immortal World Tour".
Tourism Australia hooks Chinese netizens with new online drama
SHANGHAI - Tourism Australia has launched its first online drama series called ‘再一次心跳 (Yet another heartbeat)’ , using the celebrity powers of Taiwanese stars, Show Lo (罗志祥) and Rainie Yang (杨丞琳) to woo Chinese travellers.
Lowe China launches Alipay’s first corporate campaign
Lowe China has rolled out a new Alipay’s corporate campaign, the above-the-line corporate video campaign, riding on the proposition of ‘trust’, commitment to customers.
HK Tourism Board goes viral for Cheung Chau Bun Festival
HONG KONG - The Hong Kong Tourism Board (HKTB) has opted for a viral video campaign to drum up visitors' interests for the upcoming Cheung Chau Bun Festival on 10 May.
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