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Levi's marks Denizen launch with social media project Denizen10
Aug 20, 2010
Jane Leung

Levi's marks Denizen launch with social media project Denizen10

HONG KONG – Following the launch of Levi's made-for-Asia apparel brand Denizen in Shanghai this week, a group of ten bloggers has been recruited to represent the brand's target audience.

Levi's to launch new global brand in China
Apr 16, 2010
Kenny Lim

Levi's to launch new global brand in China

ASIA-PACIFIC - Levi's is set to launch a new global brand in China and other selected markets in Asia this fall - its first unveiled outside of its home market in the US.

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