thirdparty cookies
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There are at least 25 alternatives to third-party cookies—but which is best?
With a focus on succeeding across three core pillars of digital marketing, these alternatives have been explored in the hopes of establishing the most stable, easy to input and reliable post-cookie solutions out there.
NBCUniversal launches an identity platform
The solution will power personalized advertising across the media giant’s properties.
Ad tech companies get creative with cookie communications
Ad tech and martech companies are using humorous brand creative to talk about a future beyond third-party cookies.
Google's cookie stay of execution changes nothing
The delay wasn’t a surprise, so can we get on with industry evolution now?
EBay looks beyond cookies with new programmatic targeting system
Ecommerce company’s Advanced Audience Technology is based on user IDs and updates in real time.
'Third-party cookies are already ineffective': Lessons from Google SameSite delay
Google's move has little to do with keeping marketers happy and everything to do with minimising disruption.
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