tecno
Aug 15, 2024
How Chinese brands are leveraging sports marketing to go global
Chinese brands such as HeyTea, Chagee, and Tecno are joining Alibaba in targeted sponsorships and creative collaborations abroad.
Sep 25, 2023
Tecno's global CMO on how to build a global brand with local storytelling
From traveling around the world to better understand local consumers, and adapting to the ever-changing needs of Gen Z, Chinese mobile brand Tecno's global CMO Laury Longfei Bai shares why he'll "stop at nothing” to build a global brand.
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