targetting
Aug 23, 2016
Finding audiences: Not all location data are created equal
Location has levels of precision, and much of the data out there may not be up to marketers' expectations.
Mar 27, 2013
Prefer curly fries to Harleys? Facebook can tell advertisers just how smart you are
A scientific paper seems to confirm that a person's Facebook likes can be used to accurately predict demographic information and consumption behaviour, writes John Merakovsky, managing director for Experian Marketing Services in Asia-Pacific.
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