superx

Fall fast, rise faster: Why Accenture Interactive had to break the advertising mould in China
Jun 24, 2021
Rahul Sachitanand

Fall fast, rise faster: Why Accenture Interactive had to break the advertising mould in China

From Snow Beer to KFC, the shop's Let's Twinkle creative unit is bending the rules of the game to cater to consumers in a rapidly changing market.

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