superbowlmarketing

13 hours ago

Novartis’ chief marketing officer on the drugmaker’s Super Bowl ad debut

The Swiss pharma giant is set to air a 60-second ad during Super Bowl LIX, featuring Wanda Sykes, Hailee Steinfeld, and a surprise guest, aiming to encourage early breast cancer screenings and drive awareness among women under 40.

13 hours ago

Watch: The most patriotic Super Bowl LIX ads

A roundup of Super Bowl LIX ads that just scream ‘American patriotism.’

1 day ago

Why Tim Hortons went with a hockey theme for its Super Bowl spot

The ad by Gut is undeniably patriotic, but was not a “tariff brief.’