super bowl
How Ogilvy DC helped the Japanese embassy answer the Super Bowl’s most ‘pressing question’
Will Taylor Swift make it to the Super Bowl on time? The embassy penned a witty — and reassuring — response.
Brand Super Bowl playbook: Scenario planning for everything Taylor Swift
Marketers are ready to pounce on the biggest topic of Super Bowl LVIII. Bet that at least one of them will fumble.
Watch all of the Super Bowl LVIII ads
Brands lean into celebrity and humor for the Big Game.
How brands are advertising around Super Bowl LVIII
With an in-game spot costing up to $7 million, brands are finding creative ways to be at the Super Bowl without paying to be in it.
Microsoft’s last minute Super Bowl ad showcases everyday uses of AI
Sixty second spot will broadly launch the company’s Copilot AI chatbot.
Will Bud Light’s celebrity-heavy Super Bowl strategy win consumers back?
The beer brand is leaning into partnerships with straight white men. Marketers say this might work for its lapsed customers, but few others.
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