summer
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GCash puts disability front and centre in Paralympics campaign
GCash’s campaign with Filipino Paralympic icon Adeline Dumapong confronts the uncomfortable truth that disability inclusion in advertising must be constant, not seasonal.
More than 50,000 express purchase intent for Coca-Cola's nicknamed bottles in China
SHANGHAI - One month after the above-the-line nationwide launch of Coca-Cola's 'nickname' campaign, social listening tools found more than 50,000 consumers expressing purchase intent on Sina Weibo, Tencent Weibo, and Renren.
Hot town, summer in ad city: TVC roundup
ASIA-PACIFIC - With June just a few hours away, we decided to scour the interwebs for the latest summer-themed commercials from around the region. We'd like to add more, so please tweet your favourites to @CampaignAsia or contact us on Facebook.
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