success

One Championship: Winning the MMA fight with authenticity
Jan 10, 2017
Faaez Samadi

One Championship: Winning the MMA fight with authenticity

One Championship is Asia’s biggest home-grown sports property, valued at over US$1 billion. According to its marcomm chief, its success has nothing to do with trendy marketing concepts.

SEA brands struggling to turn innovation into success: Nielsen
Oct 13, 2016
Faaez Samadi

SEA brands struggling to turn innovation into success: Nielsen

New report finds that an overwhelming majority of new products fail in Southeast Asia, thanks to risk-averse behaviour and lack of long-term strategic planning.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Nike unveils Olympics campaign: 'Winning Isn’t for Everyone'

1 Nike unveils Olympics campaign: 'Winning Isn’t for Everyone'

Havas loses B Corp status over controversial Shell deal

2 Havas loses B Corp status over controversial Shell deal

How these six brands are collaborating with ‘Deadpool & Wolverine’

3 How these six brands are collaborating with ‘Deadpool & Wolverine’

Apple’s ad follows 'underdogs' to Thailand to please client demands

4 Apple’s ad follows 'underdogs' to Thailand to please client demands

Brands have more power than governments to make a difference

5 Brands have more power than governments to make a difference

The long and short of it: Reaching the right audience at the right time with versatile video formats

6 The long and short of it: Reaching the right audience at the right time with versatile video formats

The Philippines' top 50 brands

7 The Philippines' top 50 brands

Weirdness is a superpower and hyperfemininity is in: Virtue's Gen Z study reveals youth trends

8 Weirdness is a superpower and hyperfemininity is in: Virtue's Gen Z study reveals youth trends

WPP appoints new global CEO of GroupM as Christian Juhl steps down

9 WPP appoints new global CEO of GroupM as Christian Juhl steps down

Google reverses plan to eliminate cookies from Chrome

10 Google reverses plan to eliminate cookies from Chrome