subvertising

Boycott or not to boycott: how agencies should work with high-carbon clients
Nov 2, 2021
Imogen Watson

Boycott or not to boycott: how agencies should work with high-carbon clients

With COP26 under way, 'subvertising' activist groups have been targeting ad agencies, condemning them for escaping scrutiny for their role in destroying the environment. The problem isn't black or white, so how should agencies work with their polluting clients?

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